Alex Enriquez

Alex Enriquez is the Chief Operating Officer of Bad Mermaid, bringing over a decade of professional experience to lead operations in the health and wellness beverage industry. His expertise in strategic planning, organizational development, and financial analysis was honed through roles such as Co-Founder of Crewners Barber Shop, where he successfully scaled operations and built a highly regarded brand, and his tenure at the County of Santa Clara. There, Alex held roles including Payment Processing Specialist and Senior Office Specialist, where he managed critical administrative functions, streamlined processes, and supported election operations. His leadership at Bad Mermaid focuses on innovation, sustainability, and delivering products that promote an energetic and healthy lifestyle.