Joelle Paul-Cook, Ph.D.

Joelle Paul-Cook, Ph.D. is CEO of Bad Mermaid and of Joey and Company, and serves as Co-Chair of the Kajora Performance & Longevity Council, a division of Kajora Global Family Network dedicated to supporting athletes and high-performing individuals through the complex realities of sustained performance, long-term health, and life transitions.

Dr. Paul-Cook works across athlete engagement, platform development, and consumer performance brands, bringing a background in business leadership and published research on leadership development and the role of sports in shaping long-term outcomes.